Explaining the value and versatility of Presspoint in different scenarios
You are driven by an expectation to do more with less. You need automation to manage the day-to-day things like member rolls, email lists, event attendance, donations and grant reporting. Strategically, you rely on your website to interact with your constituents, so having your CRM connected directly to your content makes a lot of sense.
SELLING PRODUCTS & KNOWLEDGE
Regardless of what you’re selling — products, services, knowledge or events — you will want to track individual interactions within your CRM, but also capture group demographics so you can identify trends and evaluate your marketing across your entire customer base.