You can send email out from Presspoint for a variety of purposes and from a variety of locations. However, there are a few things you should know:
1) There are two types of email you will likely send out from Presspoint
2) When you send email there is a sequence of handlers:
- Formatting: Presspoint formats the email
- Delivery: Your hosting company or a third-party like MailChimp or SendGrid delivers the email
- Receipt: The email is then received by the user’s email company
3) There are several parts to an email:
- The template
- The body
- The headers
Types of Email
One-to-many emails are usually sent for marketing purposes and contain a relatively static message, though you can add merge fields, which dynamically bring in personal information about the recipient from their profile. They are usually sent out manually from Presspoint to either a saved query or a dynamic selection via Reports.
When you send a one-to-many email we currently encourage use of the MailChinp Platform as the delivery vehicle in the sequence of handlers. This is because your hosting company’s email service is generally limited and cannot handle the volume of one-to-many emails and furthermore, will not manage bounces, unsubscribes and is generally poor at delivering email due to all sorts of reasons, not the least of which are spam and security issues.
One-to-many email templates are currently limited to the single email template within Presspoint if you do not use MailChimp, however, this is about to change for the better in the coming weeks. If you do use MailChimp, then you can use MailChimp’s rich template editor to build an email template for every occasion.
Emails sent out automatically from Presspoint (eg. receipts for purchases and donations, form notifications or an email to reset a password) and emails sent to just one person are generally considered to be transactional emails because they impart specific information to one person that is oftentimes dynamic.
While it is generally okay to use your hosting company’s email service (this is what their email service was meant for) it is still true that your hosting company email service is limited to a very low rate and are still highly susceptible to “blacklisting” as spam and other delivery issues. For this reason, we currently encourage use of a transactional email provider like SendGrid to deliver emails in the sequence of handlers.
Transactional email templates are currently limited to the single email template within Presspoint, however, this is about to change for the better in the coming weeks.